I lead the visual and conceptual direction of brands, campaigns, and projects, developing creative strategies, guiding design and content teams, and ensuring every output reflects the brand's identity and ambitions. My work spans design, advertising, storytelling, and user experience, in close collaboration with clients, marketing teams, and production partners to deliver work that's both innovative and impactful.

Background

I've done it all — from my early days in PR and journalism to leading creative teams at some of Lisbon's top agencies. Along the way, I've shaped campaigns for household names like Coca-Cola, Nespresso, Procter & Gamble, LG, and Danone, bringing together strategy, copy, design, and brand activation into bold 360° work. I've also taught advertising and creative thinking at ESGS, which I loved. Since 2010, I've been channeling all of that experience into my own venture, Influenza R, where I continue to craft smart, impactful creative work out of Lisbon.

Main skills

Business strategy, Creative strategy, Creative direction, Graphic design, Web design, Event Design, Event implementation

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